Boost Your Online Reach: How Multiple Related Websites Can Grow Your Business

Turn Your Expertise Into a Network of High-Value Websites

Are you leveraging the full potential of your industry knowledge? With a strategic approach, you can create multiple related websites to expand your online presence, capture valuable leads, and reduce your reliance on expensive advertising.

At DevSoft, we’ve refined this approach to create powerful marketing tools while keeping costs low and content under your full control. Let me share my story—how a simple idea turned into a revenue-generating network of websites.

The Backstory: Solving a Problem for My Customers

I run an entertainment business specializing in high-value bookings. With 50% of our clients returning, each new lead can be worth thousands of rands over time. Like most businesses, we rely on Google Ads—but ad costs can add up quickly.

Years ago, we noticed a common trend: customers were constantly asking us about party venues. To help, we created a simple page on our main website featuring our favorite venues in Durban. To my surprise, this became the most-visited page on the entire site!

Seeing the opportunity, I decided to branch out and create a dedicated website: durbanpartyvenues.co.za

The results speak for themselves:

• 2,000 monthly visitors
• 10-20 referrals each month
• An estimated extra R1,000 to R10,000 in revenue (guesstimate based on conversions)

All for the cost of R100/year for the domain fee and some upfront development time.

How I Scaled the Idea Further

Once the Durban site proved successful, I expanded:

• capetownpartyvenues.co.za – to capture leads in another city where we occasionally work.
• durbanpartyhub.co.za – our latest venture. This site will feature related entertainment services. In addition to driving leads for my own business, we’re planning to offer preferential placements to friends in the industry—for a small fee—once traffic grows.

Why This Works for ANY Industry

Every business has related products, services, or niche knowledge that can:

• Solve customer problems by offering informative, targeted content.
• Drive traffic and leads through your own websites (not third-party platforms).
• Boost your brand presence with content you fully own and control.

Creating related services websites will showcase your expertise, attract potential customers, and naturally funnel leads back to your main business.

Changing Times: Why Owning Your Content Matters More Than Ever

Search marketing is evolving. I recently read an article on ZDNet about ChatGPT’s search capabilities, which are shaking up traditional search engines like Google. Paid ads may become less effective, making organic SEO and owned content even more critical.

I tested this myself:

• “Magician for Kids’ Parties in Durban”
• “Top 10 Outdoor Party Venues in Durban”

Both searches returned my websites at the top—organically. That’s the power of SEO and owning your content.

While social media platforms like Facebook and Instagram are important, you don’t own that content. Algorithms can change. Reach can drop. But with your own websites, you have full control and long-term value.

How DevSoft Can Help You Build Your Own Lead-Generating Network

Over the years, I’ve refined this “Related Services” template into an efficient and effective strategy for creating targeted websites. At DevSoft, we leverage AI-powered tools to streamline development, ensuring your sites are:

• Quick to launch
• SEO-optimized for organic search success
• Easy to manage—even for non-technical partners

If you’re inspired by this idea and want to explore how it can work for your business, let’s talk. We’ll help you turn your industry expertise into a network of high-performing websites—driving leads, reducing ad spend, and growing your brand.

Final Thought

The future belongs to businesses that own their content and create valuable online resources for their customers. With the right strategy, you can turn your knowledge into websites that pay for themselves—and then some.

Ready to expand your reach? Get in touch with us at DevSoft today.